At present, there are thousands of large and small wire harness processing enterprises in China, and the competition is very fierce. In order to obtain competitive capital, wire harness enterprises attach great importance to the construction of hardware facilities, such as strengthening the research and development of wire harness processing equipment. At the same time, building the core competitiveness and corporate culture of the company has formed its own unique cultural heritage, planning and improving the corporate image, creating and improving the development atmosphere of the enterprise, expanding and enhancing the soft and hard power of the enterprise, enriching and activating the carrier of corporate culture in many aspects, and initially establishing a relatively complete advanced corporate culture system, which provides vitality for the sustainable development of the enterprise.
The market economy is changing rapidly. With the diversified development of customer needs, all harness manufacturers will attach great importance to the segmentation research of the harness Market in order to find their own market. The segmentation of the wiring harness market involves the analysis of many complex problems. To see the law of market economy through the appearance of the market, we need the close cooperation of all departments of the enterprise. In a word, if you want to occupy the market by segmentation, it is not just for packaging. You must accurately analyze the market and find appropriate ways of communication and sales.
In order to develop and achieve breakthroughs in the wiring harness industry, we must improve the level of the enterprise and the whole industry, and take relevant countermeasures. If the wire harness manufacturing enterprise wants to become bigger, it must first solve the following problems:
Wire harness enterprises should continue technological innovation and always take innovation as the soul of enterprise competitiveness. According to the needs of the target market, enterprises need to provide a complete set of solutions from technical support in the early stage of product development, to product quality and cost control in production, to the provision of later service and maintenance.
The wire harness industry should be further integrated and restructured to make the scale structure more reasonable. At present, there are thousands of domestic wire harness manufacturers, most of which lack advanced management systems, resulting in confusion in the management of the wire harness industry. Therefore, it is necessary to strengthen exchanges in the same industry to ensure the orderly and reasonable integration of the harness industry.
Using “low price advantage” to occupy the market is a common trick of Chinese enterprises, including wire harness enterprises. In a specific period, the low price advantage may be effective. But to make the enterprise bigger and stronger, the advantage of low price will not work. Domestic wire harness enterprises need to reflect on the direction of self-development, and should abandon the low-cost advantage generated by using China’s cheap labor, but adopt high value-added technological advantages.
An important reason for the conservative management concept and low market operation ability of domestic wire harness enterprises is that enterprise decision makers do not know much about advanced management theory and market economics theory. Enterprise decision makers must be familiar with advanced management concepts, have a good level of economic theory, and be able to put the theory into practice.
Post time: Jul-21-2022
